Business development professionals are in high demand across many industries. These individuals are responsible for training new sales and marketing techniques. Another critical part of their role includes qualifying leads and expanding business from current customers. Here are some of the most sought after skills in a business development expert.
Internal and External Communication
The most important feature in any business leader is communication style. Business development professionals are usually in a mid to high-level management role. Externally, this customer-facing role requires savvy conversation style with a strong sales drive. Internally, they must be a trusted advisor and approachable mentor.
A key role of the business development manager is training the sales force. Inside and outside sales teams benefit from coaching and development programs. A unique training style is required for sales development. Trainers must be able to give high-level information coupled with practical experience. Openness and flexibility are vital attributes of an effective trainer. They must be open to new ideas and techniques that may work for a particular business environment.
Social Media Coverage
Social media platforms are no longer the wave of the future. The vast majority of business research is done online. Even many customer referrals are connected through social media. A business development professional ensures a fully functional sales and marketing team is dedicated solely to social media.
Goal Development and Enforcement
In addition to training and management techniques, business development leaders must be able to produce manageable goals for the sales staff. Incentives for reaching a monthly or quarterly goal is a crucial way to maintain motivation. Consequences for not attaining a communicated goal should also be clearly defined. Communicating these goals may be the role of a supervisor or the business development officer, but the message should be consistently relayed.
Effective Branding Techniques
Business development engineers have a significant responsibility to develop brand recognition. This portion of their role requires many tools and experiences coming together at once. Bringing awareness to a particular company is the responsibility of the business development team. The public must be aware of the goods and services offered by a company. More importantly, they must also equate this company as the solution for their own business needs. Branding encourages new business and rekindles long lost customers.